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Ball Brands was started by Alan Ball in 1968. Trading as Alan Ball Agencies, the business represented a wide variety of product lines: from hardgoods, to rifles, football boots, to fishing rods. ABA slowly evolved over time, and in 1992 began the transition from state focused agency business, to a truly national distributor when, under the management of Alan’s son, Ray, ABA took on Franklin Sports. Two years later, sports protection manufacturer Shock Doctor was added, and the business went about establishing these international brands in the local market.

In late 2009, the business added Cory Everson Fitness to its product stable, then in early 2010, a third generation staff member, grandson of Alan and son of Ray, Matt Ball. Further reflecting its evolution and commitment to growth, has been the recent decision to move from Alan Ball Agencies to Ball Brands, as of November 2010. This step more accurately depicts the businesses guiding principle of growth through the acquisition and distribution of it’s own quality products at competitive prices. Rest assured this change is in name only – Ball Brands is absolutely committed to maintaining its high standards of service and upholding its long established reputation of reliability and quality.?

http://www.ballbrands.com.au/

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