The Seed story begins in 2000 in a small shop front in Armadale, Victoria, and was inspired by the need for a one of a kind and compelling shopping experience. The initial product offering comprised of Girl and Boy collections for ages 1-8 (XS; S; M; L). This expanded in 2003 to include a baby collection, and then in 2006 increased to age 10. The business’s growth has remained strong year upon year.
Today, Seed is the most widely recognized Australian brand for Teen, Child, Baby and Newborn apparel and accessories styles, for those seeking high quality and beautifully designed clothing, shoes, bags and accessories.
Seed currently has 106 Australian stores comprised of 78 concept and 28 David Jones concessions. Within the concept stores are 4 Teen concept stores and 2 Seed Collection concept stores. Seed Heritage has already ventured from its Australian roots and into Asia where there are currently 6 stores. Seed Heritage ranks in the top group of retailers in each of these locations.
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