The Seed story
begins in 2000 in a small shop front in Armadale, Victoria, and was inspired by
the need for a one of a kind and compelling shopping experience.
The initial product
offering comprised of Girl and Boy collections for ages 1-8 (XS; S; M; L). This
expanded in 2003 to include a baby collection, and then in 2006 increased to
growth has remained strong year upon year.
Today, Seed is the most widely
recognized Australian brand for Teen, Child, Baby and Newborn apparel and
accessories styles, for those seeking high quality and beautifully designed
clothing, shoes, bags and accessories.
Seed currently has
106 Australian stores comprised of 78 concept and 28 David Jones concessions.
Within the concept stores are 4 Teen concept stores and 2 Seed Collection
Seed Heritage has
already ventured from its Australian roots and into Asia where there are
currently 6 stores. Seed Heritage ranks in the top group of retailers in each
of these locations.
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